Head of SEO (m/f/d)

Permanent employee, Full-time · Berlin

Explore a new world of possibilities
At HomeToGo, we’re on a mission to make incredible accommodation easily accessible for everyone. Our team is united by a passion for travel, driven by innovation and impact, and guided by open-minded leaders at every level. Our commitment to recognizing and empowering exceptional talent is the foundation of our growth. We are actively hiring candidates from all around the world, including sponsoring visas for Germany. An amazing journey of opportunity with an international team lies ahead - join us!
Your future contribution

HomeToGo’s award-winning Inbound Marketing team is seeking a Head of SEO (m/f/d) to lead and drive organic growth across all of our global markets and domains.

This role is a unique opportunity to lead a team of 4 SEO experts and work with a multi-functional and diverse team of Engineers, Content, PR and Data enthusiasts, to shape the next phase of organic growth. You will implement highly ambitious and innovative strategies to boost organic revenue contribution and help millions of customers book their next vacation.

Our Inbound setup offers both autonomy and leverage with the support of a strong team. We focus on solving complex problems together, building better user experiences and we have a strong bias for outcomes and results. We don’t lose time fighting for resources or on internal politics.

You’ll have full freedom and responsibility over the global SEO strategy, hands-on ownership of complex projects from start to finish, and a fully dedicated Engineering team to implement your ideas within a company culture that strongly champions the power of SEO and organic growth.

As a leading travel tech company that has rapidly evolved from startup to going public, change is imminent and organic contributions form a critical part of our marketing strategy. Your success in this role is directly linked to achieving major strategic milestones for HomeToGo.

How you’ll add value
  • Define and manage SEO goals and strategies across HomeToGo’s vast brand and domain portfolio and ensure continuous execution toward long-term organic growth

  • Lead and mentor a team of SEO specialists and ensure personal growth and development

  • Break down complex business problems and work alongside Engineering and Design teams to execute innovative, product-led solutions and strategies that scale and  contribute to team and company OKRs 

  • Collaborate with Inbound Marketing stakeholders such as PR, Social Media and Engineering to maximize and coordinate SEO on-site and off-site efforts

  • Collaborate with stakeholder teams such as Paid Marketing, Content, and Product to ensure SEO best practices are maintained and implemented

  • Manage setting benchmarks, tracking performance metrics and maintaining budgets while ensuring growth opportunities are capitalized on in alignment with company and team goals

  • Stay ahead of industry trends and act as the leading in-house and industry expert on innovative SEO.

You’ll be successful in this role if you
  • Have 5+ years of experience as an SEO leader with a proven track record of successfully delivering long-term growth results across multiple countries & domains, ideally in a large-scale B2C environment

  • Proven leadership experience, including an ability to lead, mentor and motivate team members, maintaining a high level of performance and an inclusive work environment

  • Ability to identify and separate high-impact strategies from the noise and a strong bias for action

  • Technical SEO proficiency, including the ability to speak developers’ language and lead large-scale projects related to internal linking, crawling and indexation optimisation

  • An analytical mindset and the ability to turn complex datasets into insights that drive solutions and results

  • Excellent communication skills and persuasive personality, enabling you to effectively work with key stakeholders, Senior Management and drive SEO success throughout the organization

  • Are fluent in English; fluency in German and/or additional languages is a plus

  • Are based in/willing to relocate to Berlin (we have a very flexible hybrid working model).

What HomeToGo offers
  • Career growth opportunities and promotions, 360° feedback and open feedback culture, mentoring opportunities from an international team of passionate, industry experts.
  • Culture driven by our Leadership Principles: entrepreneurial, results-driven, encouraging ownership and enabling each other to succeed. Transparency about company goals, collaboration and support from an international team.
  • Caring for the environment (proud to be a certified ClimatePartner and a part of the Leader for Climate Action community) as well as our employees (work-life balance, weekly yoga classes, personal training discounts, mentoring program and psychological support).
  • Attractive benefits package, including competitive compensation, visa sponsorship and relocation support. Additional benefits include language courses, full IT support and equipment, internal workshops and trainings, company and team events, modern and centrally-located office, additional holidays, Travel Industry Card.
Check out what your future colleagues have said about us on Glassdoor and Kununu!
About us
HomeToGo is the marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including Booking.com, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.

Founded in 2014, HomeToGo operates localized apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as Agriturismo.it, AMIVAC, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Tripping.com and Wimdu.

HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.

We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!
Your application!
Thank you for considering a career at HomeToGo. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to recruiting@hometogo.de.

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