Organic Online Marketing Manager - Italian – Smoobu (m/f/d)

Permanent employee, Full-time · Berlin

Explore a new world of possibilities
About Smoobu

Smoobu ( is a fast-growing startup company operating in the vacation rental business and a 100% subsidiary of HomeToGo. Currently, our software helps hosts to manage over 70,000 properties in more than 135 countries. Smoobu’s approach is to make the rental business more profitable and efficient for our users. We are looking to expand our international team, and in doing so, looking for motivated colleagues who will exceed our customers’ expectations through advice and action.

Our team is the secret to our success. We are a young and ambitious team, and are looking for great co-workers. Smoobu is proud to be working with inspiring colleagues who are smart, fun, ambitious, and looking for the challenge to transform an industry and take it into the future.
Your future contribution
As our new Italian Content Editor, you will be responsible for creating, reviewing, editing, and publishing compelling and engaging content across all our digital platforms by ensuring a customer-centric approach and guaranteeing using key SEO terms to rank successfully. You will also bring your vision and concepts to life and ensure that everything from branding to marketing materials is consistent and on-brand.
How you’ll add value
  • You will create tailored Italian content in multiple formats for stakeholders across the business, including senior management
  • You will write targeted articles as part of our global communication campaigns.
  • You will create industry-specific content on our core topics (channel management, vacation rental marketing, travel industry, sales, and digitalization), and via marketing channels (website, newsletters, emails, social media)
  • You will develop engaging thought leadership content with a consistent tone of voice for multiple authors across the business
  • You will be collaborating with other members of the content & marketing team  to develop country-specific content
  • You will drive content optimization by working with your colleagues on SEO and translating data into insights.
  • You will create research and storyboards based on current trends and will ensure the preparation of best practice analyses.
  • You will be involved in the different design strategies for the continual creation and improvement of the Smoobu brand.
  • Help us become the No. 1 vacation rental software player in search.
You’ll be successful in this role if you
  • You have 2+ years of work experience as a content writer or editor, ideally gained in a professional services environment
  • You possess excellent Italian written and verbal communication skills
  • You have experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
  • You have proven success working in digital marketing ideally in the B2B world and/or creative agency within the content marketing fields
  • You have experience in writing search-engine-optimized texts and localization/translation of content.
  • You have good English skills and can communicate well with our international team.
  • You are a quick learner – creative, proactive, and with a hands-on mentality.
  • You are passionate about your work and eager to learn and develop yourself.
  • You have an affinity with the SaSS industry. Experience with short-term and vacation rentals is a big plus.
What HomeToGo offers
  • Career growth opportunities and promotions, 360° feedback and open feedback culture, mentoring opportunities from an international team of passionate, industry experts.
  • Culture driven by our Leadership Principles: entrepreneurial, results-driven, encouraging ownership and enabling each other to succeed. Transparency about company goals, collaboration and support from an international team. 
  • Caring for the environment (proud to be a certified ClimatePartner and a part of the Leader for Climate Action community) as well as our employees (work-life balance, weekly yoga classes, personal training discounts, mentoring program and psychological support). 
  • Attractive benefits package, including competitive compensation, visa sponsorship and relocation support. Additional benefits include language courses, full IT support and equipment, internal workshops and trainings, company and team events, modern and centrally-located office, additional holidays, Travel Industry Card.
Check out what your future colleagues have said about us on Glassdoor and Kununu!
About us
HomeToGo is the marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.

Founded in 2014, HomeToGo operates localized apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as, AMIVAC, Casamundo,, e-domizil, EscapadaRural, and Wimdu.

HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.

We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!
Your application!
Thank you for considering a career at HomeToGo. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

Please upload your CV, recent certificates as well as a brief cover letter (in total max. 20 MB).

Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop

Uploading document. Please wait.