SEO Manager – Smoobu (m/f/d)

Permanent employee, Full-time · Berlin

Explore a new world of possibilities
About Smoobu

Smoobu ( is a fast-growing startup company operating in the vacation rental business and a 100% subsidiary of HomeToGo. Currently, our software helps hosts to manage over 70,000 properties in more than 135 countries. Smoobu’s approach is to make the rental business more profitable and efficient for our users. We are looking to expand our international team, and in doing so, looking for motivated colleagues who will exceed our customers’ expectations through advice and action.

Our team is the secret to our success. We are a young and ambitious team, and are looking for great co-workers. Smoobu is proud to be working with inspiring colleagues who are smart, fun, ambitious, and looking for the challenge to transform an industry and take it into the future.
Your future contribution
As our new SEO Manager, you will own our SEO efforts and drive significant user and revenue growth from organic traffic sources. You'll work closely with our Content Team to build a content strategy that is SEO optimized, produce SEO ad-hoc content and optimize existing content pieces. As part of the Smoobu team, you can count on a dedicated engineering team to help you implement your technical recommendations and continuously optimize the website for SEO.

If you have a data-driven mindset, feel comfortable taking initiative, and thrive in a fast-paced environment, this is an opportunity to play a pivotal role in a fast-growing company and have a concrete impact on the future of the business as a whole.
How you’ll add value
  • Plan, own and execute our global SEO strategy
  • Define and execute our SEO content marketing strategy
  • Own and optimize our website architecture, navigation, and SEO technical requirements
  • Increase Smoobu’s visibility with the focus on driving more organic traffic and qualified leads
  • Continually evaluate and refine online SEO processes, metrics, and tools
  • Create and present weekly, monthly, and quarterly reports and analyses
  • Keep abreast of the newest trends, innovations, and technologies in the online advertising industry
  • Drive actionable insights from competitor, keyword, and data analysis
  • Help us become the No. 1 vacation rental software player in search.
You’ll be successful in this role if you
  • You have previous In-house, agency and/or freelance SEO experience.
  • You are experienced in liaising with tech teams to help implement/drive SEO projects.
  • You have a hands-on mentality and a strong bias for results.
  • You make data-informed decisions but keep a pragmatic approach.
  • You have previously grown SEO traffic/revenue for your employers, with numbers to show.
  • Experience in SaaS is a plus
  • You are independent, self-motivated and proactive
  • You are comfortable working in fast-paced, always-on startup environments
What HomeToGo offers
  • Career growth opportunities and promotions, 360° feedback and open feedback culture, mentoring opportunities from an international team of passionate, industry experts.
  • Culture driven by our Leadership Principles: entrepreneurial, results-driven, encouraging ownership and enabling each other to succeed. Transparency about company goals, collaboration and support from an international team. 
  • Caring for the environment (proud to be a certified ClimatePartner and a part of the Leader for Climate Action community) as well as our employees (work-life balance, weekly yoga classes, personal training discounts, mentoring program and psychological support). 
  • Attractive benefits package, including competitive compensation, visa sponsorship and relocation support. Additional benefits include language courses, full IT support and equipment, internal workshops and trainings, company and team events, modern and centrally-located office, additional holidays, Travel Industry Card.
Check out what your future colleagues have said about us on Glassdoor and Kununu!
About us
HomeToGo is the marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.

Founded in 2014, HomeToGo operates localized apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as, AMIVAC, Casamundo,, e-domizil, EscapadaRural, and Wimdu.

HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.

We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!
Your application!
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