Performance Marketing Manager (m/f/d)

Permanent employee, Full-time · Berlin

Explore a new world of possibilities

At HomeToGo, we’re on a mission to make incredible accommodation easily accessible for everyone. Our team is united by a passion for travel, driven by innovation and impact, and guided by open-minded leaders at every level. Our commitment to recognizing and empowering exceptional talent is the foundation of our growth. We are actively hiring candidates from all around the world, including sponsoring visas for Germany. An amazing journey of opportunity with an international team lies ahead - join us!

Your future contribution

As a Performance Marketing Manager, you will be a core part of the Performance Marketing team to engage and inspire trip planners through a multi-channel marketing strategy with a focus on App campaigns. Our approach is both technical and data-driven, optimizing return on investment and business growth in an ever-changing technological ecosystem.

We already have more than 3 million app users across 3 different brands and you will further drive the growth of our business by managing, scaling and steering our App campaigns via different channels.

How you’ll add value
  • Your primary focus will be to autonomously and efficiently manage app install campaigns in different channels (Google, Facebook and Apple Search ads) in order to increase the relevance of the app as a revenue source.

  • Scale the app product via paid channels by testing new acquisition sources like TikTok, developing an end-to-end strategy to increase our user base.

  • Be responsible for increasing the value of the acquired users via retention activities like re-engagement campaigns.

  • Work closely with our Product and Data Analytics teams to define the evolution of our app. 

You’ll be successful in this role if you
  • Have previous experience in Performance Marketing and App Marketing specifically

  • Have very good knowledge of marketing KPIs, especially related to App marketing

  • Are skilled in data analytics

  • Possess excellent communication and collaboration skills

  • Have a proactive “can do attitude”  and “hands on” mentality

  • Are creative, driven by curiosity and constant improvement

  • Are fluent in English

What HomeToGo offers
  • Career growth opportunities and promotions, 360° feedback and open feedback culture, mentoring opportunities from an international team of passionate, industry experts.

  • Culture driven by our Leadership Principles: entrepreneurial, results-driven, encouraging ownership and enabling each other to succeed. Transparency about company goals, collaboration and support from an international team. 

  • Caring for the environment (proud to be a certified ClimatePartner and a climate neutral company!) as well as our employees (work-life balance, weekly yoga classes, personal training discounts, mentoring program and psychological support). 

  • Attractive benefits package, including competitive compensation, visa sponsorship and relocation support. Additional benefits include language courses, full IT support and equipment, internal workshops and trainings, company and team events, modern and centrally-located office, additional holidays, Travel Industry Card.

Check out what your future colleagues have said about us on Glassdoor and Kununu!

About us
HomeToGo is the marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.

Founded in 2014, HomeToGo operates localized apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as, AMIVAC, Casamundo,, e-domizil, EscapadaRural, and Wimdu.

HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.

We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!
Your application!
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